FinTech goes vroooom!
The ask
X World Wallet (an Ouro product) sponsorship of Kyle Busch racing team. Branded car, racing suit, on track presence, social campaign, and more.
The wins
2x increased in customer acquisitions
4x social engagement
Overwhelming positive mentions of new car by race fans
First NASCAR miniature of my design!
Info
Creative Direction
OOH
FinTech
Year
2024
Credits
