Here everything's debit.
The ask
Build, brand, and launch a H-E-B Visa® Prepaid Card across 430 stores.
The wins
Over target adoption rate
Successful collaboration with H-E-B brand team
A/B testing for optimized launch campaign
Info
Branding
Retail
Financial Services
Year
2022
Credits
Creative Direction - Erin Waddington
Art Direction - Emily Eisenberg
Graphic Design - Amy Singleterry