Re-inventing Stamps.com
The ask
Re-inventing an original brand. Transitioning from a consumer to SMB product.
The wins
Improved UX and UI resulting in increased conversion
Modern library and CMS platform for new website, reducing testing and revisions
Updated the original brand (1999), to contemporary identity and aligning to the Auctane house of brands
Bespoke photo, video, and animation style defined and library created
New messaging created and tested for optimized launch
Icon library and pattern library incorporated into new Design System (Figma)
Info
Branding
B2B
SaaS
Year
2024
Credits
Creative Direction - Erin Waddington
Art Direction - Marquis Maines
