Rethinking B2C fintech brand
The ask
New brand and messaging for a brand from 1999.
The wins
Increased acquisition & conversion in store and online.
Increased brand consideration
Comprehensive brand and design system, designed for evolution and flexibility
Differentiated in a crowded field
Rebranded native app (iOS/Android)
Info
Creative Direction
B2C
Financial Services
Year
2017
Credits
Creative Direction - Erin Waddington
Art Direction - Emily Eisenberg
