ShipStation Delivered
The ask
Rebrand a SaaS delivery platform.
The wins
Re-alignment to enterprise brand system
Design System for integration into product and UX design
A/B test at launch for impact mitigation
Updated messaging and copy guidelines
Shared brand and technical resources across product brands
Info
Branding
B2B
SaaS
Year
2024
Credits
Creative Direction - Erin Waddington
Art Direction - Pal Bachu
