The unBank for All
The ask
New consumer financial product and new brand
The wins
Successfully managed external partners
Integrated internal and external resources
Product launch exceeded target acquisitions
Persona and data informed creative solutions
Shared creative assets across multiple brands
Info
Creative Direction
B2C
Financial Services
Year
2022
Credits
Agency Partner - Helms Workshop
Creative Direction - Erin Waddington
Art Direction - Emily Eisenberg
