Branding a BaaS
The ask
New brand for Netspend B2B segment. Align with B2C segment.
The wins
Strategic enterprise adoption
Brand alignment and differentiate for segmentation
Shared brand assets
Curated DAM and corporate templating
Accessibility (WCAG)
Info
Creative Direction
Enterprise
SaaS
Year
2018
Credits
Creative Direction - Erin Waddington
Art Direction - Emily Eisenberg
Comprhensive Brand Guide and Pattern Library (seen here in the Easy Guide)
Branded presentation template and sales deck
Branded presentation template and sales deck
Branded presentation template and sales deck
