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  • SocialMedia.org Welcome Kit To welcome new members into the SocialMedia.org Councils, we designed a Welcome Kit that reflected the brand and brought a smile to the faces of the new members. The creative brief was simply… "surprise & delight."     2014 Art Direction, Illustration, Print Design
  • SocialMedia.org T-Shirts I illustrated and designed a series of whimsical shirts that reflected the fun nature of SocialMedia.org. The first shirt was for employees only as a fun gift to them and their families. The second was a shirt commemorating the 2nd annual company retreat.     2014 Art Direction, Graphic Design, Illustration
  • Bazaarvoice - Conversation Index Vol. 6 Continuing the success of the Conversation Index series published quarterly by Bazaarvoice, we designed and illustrated Volume 6 to reflect the human and corporate relationships that exist. Using compelling data visualizations to help tell the story of these relationships.     2013 Art Direction, Creative Direction, Print Design
  • Bazaarvoice - The Connected Economy Bazaarvoice wanted a unique book to include in the checkin kit at their 2013 Social Summit. We concepted a 2-in-1 book that read from both front and back, demonstrating the connected nature of the global economy.     2013 Art Direction, Illustration, Print Design
  • HP Datacenter Explorer HP tasked us with developing a platform that could help demonstrate large pieces of hardware without the need for having the actual product. Using the Unity 3D gaming platform for an explicitly B2B marketing piece, we were able to allow the manipulation photo-real models in a 3D space. As well publish to multiple tablet devices simultaneously. The UI allows for zoom in/out, X/Y/Z rotation, moving from one feature to another by use of the right side slider, bottom carousel or directly on the model itself.     2012 Art Direction, Graphic Design, UI/UX
  • Somnio.com responsive redesign Complete responsive UX and visual redesign of Somnio.com     2013 Advertising, UI/UX, Web Design
  • IBM Smarter Storage infographic An interactive infographic to accompany the new IBM Smarter Storage campaign. This infographic included interactovity to allow users to explore additional content.     2013 Copywriting, Creative Direction, Information Architecture
  • Cisco Big Thinkers in Small Cells Cisco wanted a unique solution to showcase a series of subject matter experts during and after events.     2013 Creative Direction, Interaction Design, UI/UX
  • HP 3PAR StoreServ Launch HP sought an interactive piece to support, accompany and help tell the story of the 3PAR StoreServ launch. Designed and developed to accommodate a BYOD philosophy, it was concept to be flexible and easily updateble. I participated in this project in a creative direction capacity.     2013 Branding, Creative Direction, UI/UX
  • HP Path to Security HP wanted to tell the security story in a unique way. Similar to Google's "Story of Send", we used HTML5 and the horizontal browser to to illustrate HP Data Security solutions. The user begins the story and follows "Data" along the path, and landing on interactive hotspots to be able to dive deeper into the story.     2013 Creative Direction, Graphic Design, UI/UX
  • IBM Global Solutions Brand Elements A small engagement extending the IBM Global Solutions brand internally and externally.     2013 Creative Direction, Graphic Design, Web Design
  • Dell OEM Derby Dash Race Game Dell wanted to use a non-traditional method of educating potential customers about Dell OEM solutions. This game will be used online and in events.     2013 Creative Direction, Game Design, Interaction Design
  • IBM Infographics IBM wanted to use an infographic vehicle to explain the QuickFile and Managed File Transfer solutions.     2013 Creative Direction, Information Architecture, Web Design
  • Reliant Energy A series of Reliant Energy branded videos explaining the different energy programs available to potential and current customers.

    Art Director: Ryan Hovenweap         2009 Creative Direction
  • Bazaarvoice Media Launch Video Developed to be shown as a companion video within a larger presentation in the launch of Bazaarvoice Media product Word of Mouth Advertising at the annual Social Summit 2012 conference.     2011 Art Direction, Copywriting
  • Social Summit Touchscreen Screens placed around the event broadcasted social content from attendees via our mobile event app and all other social platforms (i.e Twitter, Youtube, Instagram, etc). It also relayed event info using a Twitter stream in a timed panel that appeared every 180 seconds.

    A 70" touchscreen, allowed attendees to view three different sets of content; social feed, daily agenda, product demo. (see video below)         2012 Art Direction, Interaction Design, Motion Graphics
  • SXSWi Social Feed Screen Bazaarvoice SXSWi Social Feed Screen     2012 UI/UX, Graphic Design, Motion Graphics
  • The Future of Social Marketing Video Bazaarvoice Future of Social Marketing     2012 Creative Direction, Copywriting, Graphic Design
  • Time Square IPO Video Bazaarvoice Out of Home Video in Time Square     2012 Advertising, Art Direction, Motion Graphics
  • Welcome Billboard A collection of concepts for a post-IPO out of home media buy for Bazaarvoice.     2012 Art Direction, Copywriting, Graphic Design
  • Social Summit 2010 Posters On-location posters for Summit content and events.     2012 Art Direction, Illustration, Copywriting
  • The Social Side Door Cover Art Book Cover - The Social Side Door by Ian Greenleigh     2012 Graphic Design
  • Millennial Report & Infographic Millennials buy differently.
    Are you selling to them differently?         2012 Creative Direction, Branding
  • Conversation Index Volume 1 & 2 quarterly print and digital thought leadership publication.     2011 Creative Direction, Graphic Design, Illustration
  • "Built by Customers" Cards A door opener collateral piece featuring success stories from clients and analysts.     2011 Creative Direction
  • Social Summit 2011 Branding & Website Annual US & UK conferences for prospects and clients.     2011 Art Direction, Graphic Design, Branding
  • Culture page redesign Re-design of the culture page on www.bazaarvoice.com     2010 Creative Direction, Interaction Design, Copywriting
  • Yours is here Dell sizzle video.     2012 Creative Direction, Visual Effects
  • Networking Basics Four videos for the small & medium size business owner. Educating basic networking knowledge and demonstrating Dell solutions to grow their business.     2012 Creative Direction, Motion Graphics
  • Consumer Email Template Dell Consumer Email Templates     2010 Creative Direction, Web Development, Information Architecture
  • Email & Online Advertising VID Redesign       2010 Advertising, Creative Direction, Information Architecture
  • Dell Days of Deals Dell SMB Advertising Campaign     2010 Advertising, Copywriting, Creative Direction
  • Symantec Email Template Symantec email program re-design and templates     2010 Creative Direction, Copywriting, Graphic Design
  • Nokia Ovi campaign       2009 Creative Direction, Copywriting, Branding
  • Interactive Online Campaign Multiple online advertising banner units.     2009 Creative Direction, Advertising
  • Windows 7 Launch for Dell       2009 Creative Direction, Advertising, Copywriting
  • Tocquigny       2008 Creative Direction, Copywriting, Graphic Design
  • Symantec Vision 2006 Symantec Vision Event     2006 Art Direction, Graphic Design, Set Design
  • Symantec Cutting Edge 2006 Symantec Cutting Edge 2006     2006 Art Direction, Branding, Graphic Design
  • Symantec Pre-Sales Event 2005 Symantec Pre-Sales Event 2005     2005 Art Direction, Branding, Graphic Design
  • McAfee Platform McAfee     2004 Art Direction, Graphic Design, Copywriting
  • CMS Infographic Illustration     2002 Art Direction, Graphic Design, Illustration
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Please do not reproduce without the expressed written consent of Erin Waddington.